MARKETING STRATEGY THROUGH THE UTILIZATION OF TECHNOLOGY TO ATTRACT THE INTEREST OF NEW STUDENTS AT MIN SAMPANG

Abstract

Marketing educational services is a strategy to improve the quality of educational institutions, not only in terms of quality learning, infrastructure, and human resources, but also the collaboration of all members of the educational institution to provide the best service to customers (students and prospective students). Based on this, this study discusses marketing strategies through the use of technology to attract new students at MIN Sampang. There are several things in the research that are the main study in this study, namely: First, how the school's marketing strategy is planned to attract new students at MIN Sampang. Second, how the school's marketing strategy is implemented to attract new students at MIN Sampang. Third, how the school's marketing strategy is evaluated to attract new students at MIN Sampang. This study uses a qualitative descriptive approach. The research can be concluded as follows: The school's marketing strategy to attract new students, namely MIN Sampang, implements marketing strategies in a variety of ways. The media used for marketing are online and offline media. Online media used include: website, Instagram, YouTube, Facebook, and Twitter. The marketing implementation for boarding schools at MIN Sampang utilizes a marketing mix of product (school), price (price), place (place), promotion (social media, brochures, pamphlets, and direct outreach to the community and educational institutions in Sampang Regency), people (people/human resources), physical evidence (facilities and infrastructure), and process (process). The evaluation of the school's marketing strategy involves holding a meeting after each activity to determine the results achieved, including increased student interest and the success of the school program at MIN Sampang.