JPEM: Journal of Perspectives on Educational Management

the Organizational Culture and Motivation: Pillars of Teacher Performance Improvement in Madrasah Tsanawiyah Environment

2025-09-16T19:27:40+07:00

Abstrak. Tujuan dari penelitian ini adalah untuk menilai efek dari budaya organisasi dan motivasi untuk kinerja guru di MTS Darussalaam ciamis. Penelitian ini terdiri dari 26 guru dari Mts Darussalam ciamis. Untuk mengumpulkan data, kuesioner dibuat oleh skala Likert 5 poin termasuk 90 elemen pendidikan. Metode analisis yang digunakan dalam penelitian ini adalah regresi linier. Hasil analisis menunjukkan bahwa budaya dan motivasi organisasi secara signifikan mempengaruhi kinerja guru secara keseluruhan. Selain itu, budaya organisasi juga secara signifikan mempengaruhi kinerja guru dan motivasi mereka. Ini menunjukkan efek penting dalam meningkatkan kinerja guru berkat budaya kerja yang lebih baik. Tujuan dari penelitian ini adalah untuk mempelajari efek budaya dan motivasi untuk organisasi pada kinerja guru di MTS Darusalam Ciamis. Budaya organisasi yang aktif dapat menciptakan suasana yang mendukung dan memotivasi yang dianggap sebagai faktor utama untuk meningkatkan pekerjaan etika kerja guru. Hasil penelitian ini menunjukkan bahwa budaya organisasi memiliki dampak positif yang signifikan pada kinerja guru. Dengan motivasi yang kuat, guru lebih dianjurkan untuk mengambil tanggung jawab mereka secara profesional. Pengamatan ini harus menjadi dasar bagi sekolah untuk meningkatkan kinerja guru dengan memperkuat budaya organisasi dan memberikan motivasi yang tepat.

Kata Kunci. Budaya, Motivasi, Kinerja

CURRICULUM MANAGEMENT IN IMPROVING EDUCATION QUALITY

2025-09-24T18:13:51+07:00

Education management implements management principles in managing educational practices to be effective and efficient so that organizations in education produce quality output. hinder and support the implementation of the curriculum in improving the quality of education at MA Zainul Bahar Wringin Bondowoso. In creating a better, innovative, and productive generation, it is necessary to have educational components that are planned in a systematic and orderly manner. Educational components both in terms of institutions, curriculum, facilities, media, education officers and funds must be considered in the presence of good and structured management. Education is said to be of quality is an education that can produce graduates who have potential and competence. Both academic competencies or special competencies, which are based on personal and social competencies, which are collectively referred to as life skills. Life skills education is quality education, both quality in fact and quality in perception

MARKETING STRATEGY THROUGH THE UTILIZATION OF TECHNOLOGY TO ATTRACT THE INTEREST OF NEW STUDENTS AT MIN SAMPANG

2025-09-23T06:14:49+07:00

Marketing educational services is a strategy to improve the quality of educational institutions, not only in terms of quality learning, infrastructure, and human resources, but also the collaboration of all members of the educational institution to provide the best service to customers (students and prospective students). Based on this, this study discusses marketing strategies through the use of technology to attract new students at MIN Sampang. There are several things in the research that are the main study in this study, namely: First, how the school's marketing strategy is planned to attract new students at MIN Sampang. Second, how the school's marketing strategy is implemented to attract new students at MIN Sampang. Third, how the school's marketing strategy is evaluated to attract new students at MIN Sampang. This study uses a qualitative descriptive approach. The research can be concluded as follows: The school's marketing strategy to attract new students, namely MIN Sampang, implements marketing strategies in a variety of ways. The media used for marketing are online and offline media. Online media used include: website, Instagram, YouTube, Facebook, and Twitter. The marketing implementation for boarding schools at MIN Sampang utilizes a marketing mix of product (school), price (price), place (place), promotion (social media, brochures, pamphlets, and direct outreach to the community and educational institutions in Sampang Regency), people (people/human resources), physical evidence (facilities and infrastructure), and process (process). The evaluation of the school's marketing strategy involves holding a meeting after each activity to determine the results achieved, including increased student interest and the success of the school program at MIN Sampang.

Implementation of Artificial Intelligence in Islamic Education Management in the Society 5.0 Era

2025-09-24T18:26:29+07:00

The development of Artificial Intelligence (AI) technology in the Society 5.0 era presents new opportunities and challenges for Islamic educational institutions. AI not only functions as a technological instrument but can also play a role in supporting educational management, both in planning, organizing, implementing, and evaluating. The research method used is library research with a qualitative approach. Data was collected through a literature review from books, scientific journals, and other reliable sources relevant to the research theme. The data was then analyzed descriptively-analytically to obtain a comprehensive understanding of AI's contribution to Islamic education management. The research results show that AI in planning helps design adaptive curricula that meet student needs; in organizing, AI facilitates human resource mapping and task distribution; in implementation, AI supports interactive, personalized, and data-driven learning; and in evaluation, AI can provide objective and comprehensive analysis of academic and moral achievements.

STRATEGIES OF PUBLIC RELATIONS MANAGEMENT FOR BUILDING EDUCATIONAL IMAGE IN THE DIGITAL ERA: A CASE STUDY AT MTS NEGERI 6 KEDIRI

2025-09-24T10:12:58+07:00

This study aims to analyze public relations management strategies in building the image of education in the digital era, with a case study at MTs Negeri 6 Kediri. The main problems encountered include the low level of digital literacy among educators and limited resources in media management. The research employs a qualitative approach with a case study method. Data were collected through interviews, observations, and documentation involving the principal, vice principal for public relations, teachers, students, and parents. Data validity was ensured using source triangulation and member checking. The findings reveal that MTsN 6 Kediri implements digital-based public relations strategies through the optimization of social media (Instagram, Facebook, WhatsApp, YouTube), digital publications (website, e-newsletters), stakeholder engagement (parents, alumni, community), and crisis communication management. These strategies have contributed to enhancing the institution’s image, as reflected in an average annual increase of approximately 15% in student enrollment, higher digital interactions, and growing public trust in transparent information. The main challenges faced are limited human resources in the digital field and resistance from some teachers and parents. These are addressed through digital literacy training, technological support, and socialization of digital literacy. The study contributes theoretically by integrating the concepts of public relations management and digital branding within the context of Islamic education, while its practical contribution lies in providing recommendations for digital public relations strategies that can be adopted by other madrasahs.