PUBLIC RELATIONS MANAGEMENT OF THE INSTITUTION ISLAMIC EDUCATION

Abstract

This study aims to analyze the management of public relations (public relations) at Madrasah Tsanawiyah At-Taqwa Bondowoso in improving the image of the institution, establishing partnerships, and strengthening relationships with the surrounding community. The research method used is qualitative descriptive with data collection techniques through in-depth interviews, observations, and documentation. The results of the study show that Madrasah Tsanawiyah At-Taqwa Bondowoso adopts an Islamic value-based public relations management approach by emphasizing participatory communication and programs that actively involve the community. Key success factors include the leadership of the head of the madrasah, innovation in public relations programs, and synergy between the madrasah, parents, and the community. The study also includes the views of Indonesian and international experts on a local culture-based approach in public relations management to enhance the trust and reputation of Islamic educational institutions. Research recommendations include strengthening digital technology-based strategies, public relations training, and expanding strategic partnerships.

Keywords: Public Relations Management, Madrasah Tsanawiyah, Bondowoso, Institutional Image, Islam, Educational Communication.